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"Canopy wants to reemphasize a culture of chesed in shidduchim. Making shidduchim is a chesed like any other, but it's not always treated that way. If you think of any other chesed – foster care, mental health, cancer, infertility – we never criticize the people in need and we never charge them."
"Canopy is brand new and currently onboarding daters and matchers in the mainstream torahdig / modern yeshivish / right-wing machmir categories. And you don’t need to be a professional shadchan to become a matcher; we’re simply looking for kind and sensitive people who want to do chesed. Once we reach a critical mass, we plan to begin matching."
"Perhaps the most powerful part of Canopy is its foundation in chesed. “We are donation-based. Nobody is charged to join,” Levitin said. “If you look at every chesed organization, like Hatzalah—they don’t charge the people in need. But somehow in shidduchim, it became acceptable to charge daters. That’s a function, I think, of shadchanim working very hard at an overwhelming job. We’re trying to solve both those issues and to re-emphasize a culture of chesed in shidduchim.”
